June 2026 Market Report
The real estate market continues to evolve in 2026, creating opportunities for both buyers and sellers who understand the current landscape. While higher inventory levels and mortgage rates have created a more balanced environment nationally, South Carolina remains one of the country's strongest housing markets and continues to attract buyers from across the United States.
A recent Realtor.com housing market report graded housing markets across the country, and South Carolina was one of only four states to receive an "A" rating for overall housing market performance. That's significant news for homeowners, investors, and anyone considering a move to the Palmetto State.
Why does South Carolina continue to outperform much of the nation?
The answer is simple: lifestyle.
Few states offer the diversity of experiences available throughout South Carolina. The Lowcountry offers world-class coastal living, historic Charleston, and charming beach communities. Meanwhile, Upstate South Carolina provides breathtaking mountain views, pristine lakes, vibrant college towns, championship golf, and an exceptional quality of life that continues to attract retirees, executives, remote workers, and luxury home buyers.
National Market Update
Nationally, housing continues to show resilience despite affordability challenges.
According to Freddie Mac, mortgage rates declined slightly this week, with the average 30-year fixed mortgage falling to 6.47%, down from 6.52% the previous week and below the 6.81% level recorded at this time last year.
Home prices continue to rise. Redfin reports that median listing prices increased 2.7% year-over-year to $405,651 during the four weeks ending June 14. Buyers are still negotiating, however, with the median sales price settling at $403,889.
Homes are spending slightly longer on the market, with the national median now at 39 days compared to 38 days one year ago. Meanwhile, rental rates declined for the 34th consecutive month, signaling a gradual normalization across the broader housing market.
The takeaway is straightforward: the housing market remains healthy, but buyers have more leverage and more choices than they did during the frenzy of 2021 and 2022.
South Carolina Remains a Top Destination
The continued strength of South Carolina's housing market reflects what many of us see every day.
People are moving here.
Whether relocating from Florida, the Northeast, the Midwest, Texas, or California, buyers continue to view South Carolina as one of the most attractive destinations in America.
The combination of favorable taxes, mild climate, outdoor recreation, healthcare access, strong infrastructure, and relatively affordable luxury housing continues to drive demand.
For many buyers, Upstate South Carolina represents the perfect balance between natural beauty and modern convenience.
Lake Keowee Market Update
While I often focus on the luxury club communities around Lake Keowee, this month I wanted to take a broader look at the entire lakefront market.
The current inventory levels tell an important story.
There are currently 120 active waterfront homes for sale on Lake Keowee. Prices range from over $9.675 million at the top end of the market to 17 waterfront homes available for less than $1 million.
That variety creates opportunities for a wide range of buyers.
Whether you're looking for a luxury waterfront estate, a second home, a retirement property, a golf community residence, or a lakefront cottage, there are currently more options available than we have seen in recent years.
For buyers, this is welcome news.
Simply put, you have choices.
Luxury Golf Community Market
The luxury lifestyle segment around Lake Keowee continues to experience increased inventory.
There are currently:
43 homes available in The Cliffs communities
44 homes available in The Reserve at Lake Keowee
Additional inventory throughout Keowee Key and other lakefront neighborhoods
This continued growth in supply creates a more balanced market than we have experienced in recent years.
Luxury buyers now have the ability to compare properties, negotiate terms, and carefully evaluate communities before making a decision.
For those considering a move to a luxury golf community, this may be one of the best opportunities we've seen in years.
The Cliffs, The Reserve at Lake Keowee, Keowee Key, and other premier lake communities continue to offer exceptional amenities including championship golf, marinas, fitness centers, pickleball, tennis, hiking trails, dining, wellness facilities, and vibrant social calendars.
What This Means for Sellers
The increase in inventory does not mean sellers should be discouraged.
In fact, properly positioned homes continue to sell.
The key difference today is that pricing and marketing matter more than ever.
During periods of low inventory, almost every home receives attention simply because buyers have limited choices. In today's market, buyers can compare dozens of waterfront homes, luxury estates, golf community properties, and lakefront opportunities.
That means sellers must stand out.
Professional photography, cinematic video, targeted digital advertising, social media exposure, luxury print marketing, and strategic pricing are no longer optional. They are essential.
Having the right real estate advisor and marketing team has become one of the most important factors in achieving a successful sale.
Looking Ahead
The remainder of 2026 should continue to provide opportunities for both buyers and sellers throughout Upstate South Carolina.
Buyers benefit from increased inventory, greater selection, and more negotiating power.
Sellers benefit from continued migration into South Carolina and strong long-term demand for lakefront property, luxury homes, golf communities, and waterfront lifestyles.
The market has shifted from one driven by scarcity to one driven by strategy.
Whether you are buying or selling a luxury home, waterfront property, golf community residence, or lakefront retreat, understanding the market and executing the right plan is more important than ever.
To learn more about Lake Keowee real estate, luxury homes, waterfront properties, golf communities, and the Upstate South Carolina lifestyle, visit www.LegacyLakeAndMountainLiving.com.
The opportunities are still here. The difference is that today's market rewards preparation, expertise, and strategy.